Selection Room Design

Improving the Selection Process

The most essential component of the selection process is how the caskets and coffins are displayed. Caskets and coffins can be displayed either physically or digitally, however precise execution of this display is required to ensure that the best results are achieved. In order to achieve the optimum output, ACC Higgins will use its expertise in merchandising to assist you to effectively display your coffins and caskets.

ACC Higgins can provide its customers with assistance in:

  • Setting up a professional selection room, including 3Dreamit software
  • Strategic positioning of caskets and coffins
  • Prominently displaying key product information with impactful point of sale material


The casket and coffin stands are on rollers to allow all products to be thoroughly inspected by the family. The drapery is a vital component of any coffin that is typically overlooked. Allowing the family to both see and feel the drapery can make a significant impact on the purchase decision.

For more information on the digital display of caskets and coffins please look at our section on merchandising aids